🏅 2024 Gold Addy - Austin, TX
🏆 2024 Best of Show Addy - Austin, TX
As a student, this was the first campaign I got to blow out with my very first partner. It’s not much, but it’s honest work. And to this day, I stand by the idea:
No matter who you are, eBay is the place to find the products that express your unique self.
Social Media
Copy: Send some prayers for the ankles getting crossed by Sister Roberta in her high-tops she found on eBay. Lord knows they're going to need 'em. If she can find what she loves, then so can you.
#BuyWhoYouAre
Copy: Who knew he was a softy? We did. 🤷♂️
#BuyWhoYouAre
Copy: She tried knitting for a week, but she couldn’t stand how calm it was. Find your passion on eBay.
#BuyWhoYouAre
YouTube Live Series
Title: Who Should Buy It?
A weekly, interactive YouTube series where five contestants give a reason for wanting an item, and the audience is prompted to vote in the YouTube poll given during the videos. Participation helps us understand that no matter the item or the reason, what we buy is a part of who we really are.
